Brand Identity

We create logos, visual identities, and brand guidelines that make your brand recognizable, consistent, and trusted from the very first impression.

A visual style people believe in.

Why choose us

Fewer words, more results

+85%

Brand awareness

After rolling out a new visual identity and brand guidelines.

+200%

Content engagement

Achieved by unifying the visual language across all communication channels.

1

Guide for the entire team and partners

Clear, concise, and easy for everyone to use.

Pricing Plans

Design Projects

Need design work done right? We handle websites, landing pages, brand visuals, and more — project-based or hourly, depending on your scope.

Rate: $60–$80/hour

Timeline: flexible

Ongoing Design Support

Regular design needs — banners, social media, brochures, campaign visuals? We can work on a monthly basis with a fixed scope or flexible agreement.

Price: by agreement

Timeline: ongoing

FAQ

Why does a brand need a visual identity?

A brand identity helps your business look consistent and recognizable, builds trust, stands out among competitors, and strengthens marketing communications across all channels.

What’s included in brand identity development?

The basic package includes: logo and its variations, color palette, typography, usage guidelines, and visual identity elements (icons, patterns, illustrations). Upon request — creation of a brand book, corporate materials, presentations, packaging, and more.

How is brand identity different from just a logo?

A logo is only one part of a visual identity. Identity includes a full visual system — how your brand looks on social media, the website, packaging, and in marketing materials.

Who is this service for?

For startups, small and medium businesses, large companies, and expert projects that want to build or refresh their visual identity.

Can I be involved in the process?

Absolutely. We conduct a briefing, discuss references, approve concepts at each stage, and make adjustments based on your feedback.

What will I receive in the end?

You’ll receive logo files (in PNG, SVG, PDF), color palette, fonts, templates, usage guidelines, and — if needed — a presentation of the visual style for your team or partners.

Can you refine an existing style?

Yes, we can redesign or refresh your current identity — updating the logo, fonts, and color scheme while maintaining brand continuity and strengthening the overall visual image.

A brand is more than just a logo. It’s how people perceive, remember, and recognize you among others. Brand identity is the visual language of your company — it builds recognition, trust, and loyalty.

At Nows Digital, we craft visual identities that help you stand out in a crowded market and create an emotional connection with your audience. It’s not just beautiful — it’s strategically right.

What is brand identity?

It’s a system of visual and conceptual elements that form a unified brand image:

  • Logo and its variations
  • Color palette
  • Fonts and typography
  • Icons, patterns, and graphic accents
  • Photo and illustration style
  • Brand guide or brandbook with usage rules

Your brand identity ensures consistency across all channels — from website and social media to packaging and corporate materials.

What we deliver

  1. Research & positioning. We study your niche, audience, and competitors to define what sets you apart — and how to express it visually.
  2. Logo design. We create a unique mark that reflects your brand essence. You’ll get several concepts to choose from, and we’ll refine the best one for all required formats.
  3. Color palette & typography. We craft a color system that conveys your brand mood and select typefaces for headings and text — focusing on readability and tone.
  4. Visual elements. We design supporting graphics — icons, patterns, backgrounds, and illustrations — all in a cohesive style.
  5. Brand guide (brandbook). We compile clear guidelines on logo usage, typography, colors, grid, and real-world applications (social media, website, merchandise, documents, etc.).

Who it’s for

  • Startups ready to make a strong first impression
  • Established companies entering a new stage of growth
  • Projects in need of a visual refresh
  • Brands that want consistent recognition across all channels

Why choose us

  • We focus on business goals and target audience
  • We build complete visual systems — not just logos
  • We adapt your brand for every medium (web, social, print, packaging)
  • You receive all source files, documentation, and launch support

A memorable brand starts at first glance. We’ll design a visual identity that stands out, builds trust, and becomes the foundation for your growth.
Leave a request — and let’s create a brand image that works for your business.