Web Analytics

We set up and interpret web analytics — from Google Analytics to full cross-channel tracking. We help you see the real performance of your ads, website, and sales funnels.

See. Understand. Improve.

Why us

We blend strategy and tech

On one side — APIs, events, pixels. On the other — unit economics, LTV, and channel profitability.

Not just “installing” analytics

We don’t just throw in event tracking — we show what truly drives results and how to act on it.

We speak your language

Executives see where the budget goes, marketers — where leads drop off, and sales teams — where deals come from.

Less talk, more metrics

58%

Conversion growth after automation setup

Triggered funnels increased lead-to-sale conversions.

Up to 35%

Fewer lost leads between “inquiry → response”

Achieved through end-to-end analytics and faster follow-ups.

90%

Business decisions now driven by data

Analytics became the foundation for strategy and budgeting.

Pricing Plans

One-Time Setup

Analytics not working as they should? We’ll set everything up — goals, events, e-commerce tracking, and integrations. Then check data accuracy and deliver a clean, ready-to-use dashboard so you know what’s really going on.

Price: starting at $200

Timeline: about 1 week

Management & Reporting

We’ll keep your analytics sharp and strategy moving. Regular reports, growth insights, and smart adjustments that turn data into clear next steps — helping you spend smarter and scale faster.

Price: starting at $600/month

Timeline: ongoing

CRM System

Implementation and workflow setup

We integrate CRM according to your sales structure: funnels, stages, and roles.

We’ll set up automation, email notifications, widgets, and analytics.

Web Analytics

GA4, Metrica, cross-channel analytics

We’ll set up events, goals, eCommerce, call tracking, and sales funnels.

We’ll build custom reports for managers and marketers.

Online Services

Forms, messengers, calendars

Integration with Tilda, Telegram, Notion, JivoSite, WhatsApp, UniSender.

We’ll enable auto lead collection, notifications, and trigger emails.

Automated Funnels

Automation of customer interactions

We’ll create email chains, notifications, auto-tasks, and follow-ups.

We’ll connect CRM, messengers, and email services into one ecosystem.

FAQ

What is web analytics and why do you need it?

Web analytics helps you understand where users come from, how they behave on your site, and what actions they take. It’s the foundation for data-driven decisions in marketing, UX, and sales.

Which analytics platforms do you work with?

We set up Google Analytics 4, Yandex Metrica, GTM, Facebook Pixel, and cross-channel analytics tools like Roistat, Calltouch, and Albato.

What’s the difference between basic and advanced analytics setup?

Basic setup includes tracking visits and goals. Advanced setup covers event tracking, eCommerce analytics, UTM tagging, funnels, multi-channel reports, and cross-platform tracking.

Can I see ad performance by channel?

Yes — we configure analytics so you can clearly see which campaigns generate leads, calls, and sales, including data pulled directly from your CRM.

Do you provide access to reports?

Yes. You’ll get access to a personal dashboard in Google Data Studio, Yandex Metrica, or Power BI — showing everything at a glance: channels, conversions, and audience insights.

Can you maintain analytics after setup?

Yes — we provide ongoing support: regular audits, adjustments, A/B testing, analytics expansion, and consultations on data interpretation.

Your site is live. Ads are running. Leads are coming in. But why are they more expensive than they should be? Which channels actually bring profit — and which ones drain your budget? What stops customers from completing their purchase?
Web analytics has the answers — when you see not just clicks, but the real performance of every action, page, channel, and scenario.

At Nows Digital, we set up web analytics so your marketing, website, and business decisions are driven by data — not intuition.

What is web analytics?

Web analytics is a system for tracking and interpreting user behavior across your website and sales funnel:

  • where each visitor came from
  • what they viewed
  • where they dropped off
  • what actions they took
  • and which of them led to results

What we do

  1. Analytics audit. We review your current setup — GA4, Yandex Metrica, goals, events, trackers, and integrations — to ensure everything works correctly.
  2. Analytics setup. We implement and configure GA4, Yandex Metrica, Facebook* Pixel, TikTok Pixel, Hotjar, Roistat, Calltouch, and more.
    *owned by Meta, recognized as an extremist organization in Russia.
  3. Goals, events & funnel tracking. We identify key actions — form submissions, calls, button clicks, scrolls, views — and configure events, e-commerce tracking, and retargeting.
  4. CRM integration & cross-channel analytics. We connect analytics with your CRM and ad platforms so you can track not just clicks, but deals, payments, AOV, and ROMI.
  5. Dashboards & reporting. We build visual reports in Power BI, Google Data Studio, and other tools. You get a single dashboard showing everything — from traffic to revenue.

Who it’s for

  • Marketers who want precise attribution and lead sources
  • Business owners deciding where to invest
  • High-traffic projects focused on efficiency and scaling
  • Startups looking to avoid wasted ad spend at launch

Why choose us

  • We dive deep into your business — not just install trackers
  • We make numbers make sense
  • We configure analytics for decision-making, not just reporting
  • We account for GDPR, user IDs, multi-channel paths, and offline conversions

Web analytics is your main growth engine. Leave a request, and we’ll set up a system that shows where you’re earning, where you’re losing — and how to fix it.