Estet Dentistry

TASK

Industry: Private clinic, full-cycle dentistry
Location: Perm
Project Duration: 2017–2021

The client initially requested only contextual advertising setup.
After analyzing the weak points, we proposed a complete digital strategy rebuild:

  • Develop a new website;
  • SEO promotion with guaranteed Top rankings;
  • Refresh the brand’s visual style and digital channels;
  • Build a patient acquisition system independent of paid ads.

SOLUTION

✅ New Website:
Rebuilt according to SEO structure with proper medical terminology and user scenarios.

✅ Search Promotion:
Key services (implants, extraction, prosthetics, etc.) reached Top-3 in Yandex and Google.

✅ Contextual Advertising:
Ran for one year, later discontinued — organic traffic fully covered the clinic’s capacity three weeks ahead.

✅ Full Redesign:
Updated post and story visuals, created a new logo, custom icons, and illustrated post-treatment memos.

RESULTS

⭐️ Traffic: Increased from 0 to 20,000 monthly visits, with organic as the main source.

⭐️ Revenue: Annual clinic revenue doubled every year (₽5.3M → ₽73.6M over 5 years).

⭐️ Geomarketing: Ranked #1 in client inflow within a 10 km radius, surpassing state-funded competitors.

⭐️ Rating: In 2021, the clinic entered the Top-10 dental clinics of Perm Region (per ProDoctors ranking).

Outcomes