Kamatek Supply

TASK

Industry: Industrial and civil construction
Region: Russia-wide, B2B distribution
Format: eCommerce + email marketing + lead generation

The project started completely from scratch and included:

  • Developing brand identity and logo;
  • Building a corporate website with a product catalog;
  • Uploading and structuring 40,000+ cable product SKUs;
  • Setting up email marketing and creating a segmented B2B client database.

SOLUTION

✅ Logo & corporate style
Сreated a clean, technical logo inspired by cables and engineering precision.

✅ Website 
Built a multi-page catalog with filters by cable type, voltage, and specs. Product pages included official GOST standards and parameters.

✅ Product upload 
Automated import of 40,000+ SKUs with structured categories and card templates.

✅ Email marketing 
Developed an email template, segmented the contact base, and launched the first nationwide email campaign.

RESULTS

⭐️ Website: fully functional B2B catalog with quote forms, product documentation, and GOST-compliant pages.
⭐️ Email campaign: first mass mailing generated initial leads and responses from a cold audience.
⭐️ Leads: built the first CRM database synced with SBIS — integrating email, form submissions, and ad responses.

Outcomes